How to write ' Unique Content with High Quality' for Your Website?
If I love something in today's technologically advanced age, it's a chance to get to the right information quickly. This is despite the fact that we often cannot even accurately name them.
Give Google unique + high quality informations (content)
He will reward you with good traceability, traffic and new customers.
Google is a really great tool. But it would never work properly if there were no quality sites that it can show with a calm heart in the top positions. It would not work properly if content creators did not do well with texts, if they did not tune headlines, think about headlines, meta descriptions and information architecture (what subpages should be on the web and what should be in the menu).
Practical example
We often make websites for brokers and help them to manage the content. Real estate brokers like it very much when investments bring immediate effect, which is natural. But search engines love the gradual build of long-lasting, precisely targeted, varied content. Yeah, but how do you exactly target your content without losing users? How to attract a user who doesn't even know what he is looking for? So a small demonstration of how to do it.
One of my services that I offer for free is real estate estimates, that is to say, estimates of the real estate market price. Sometimes people also incorrectly call this property appraisal. My estimates do not serve as a basis for banks in providing mortgages, but they will help you, the property owners, to find out at what price you can make a sale.
I just showed you one of the many options that text might look like if we wanted to get users on the web who confused the terms "real estate appraisals, real estate appraisals, market prices. We can further elaborate the text at will and include names of cities and locations for which we make estimates.
You may not know at first how to find out what users are looking for on the Internet, ie what to look for in the texts and what you can omit. For example, if they are searching for more keywords such as property estimation, real estate market price, or property price determination. That's why it's a keyword analysis, but that's another time.
The same principles apply to most disciplines.
The difference between SEO and PPC campaigns
PPC campaigns (such as Google Ads) are more useful for quick effect and immediate attracting visitors to the web and generating inquiries , while SEO is a slower but more durable way that doesn't just grow angry even if you stop worrying about it for a while. Therefore, it is good to combine these two methods. I often recommend clients to deploy PPCs where they are not successful in SEO, ie on keywords that are not well seen in the search engines. However, this may not be the only principle that can be applied.
And one more good keyword advice
It's good not to just go after a lot of search keywords and focus on those less searched. They are often more accurate, fewer competitors work with, and get significantly more right users. Those who can become your clients.
Emilly Blunt
January 1, 2020 at 3:12 pm
Very interesting topic. Good article!