SEO for beginners
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SEO for Beginners: 9 Tips to Improve Search Engine Rankings

Search engines - both Google and Bing, index web pages with their search robots. These robots decide how good your site is, what position you will find in the search engines. But they are only machines that work according to given algorithms. So try to make their job easier and reward your better search position. See the article for 9 basic SEO tips on how to help search engines.

SSL certificate

Both Google and Bing prefer sites that are secured with an SSL certificate in their search engines. In practice, you can tell if your site starts with http or secure https. This change is quite simple, getting your site's https address will be done by your hosting company or programmer who takes care of your site. Next, you need to resolve all resources that are embedded in your site so that they are also https. For example, if you have remote images embedded on your site, make sure they are all secure. If you do not do so, the search engine will consider such sites dangerous. And your browser will notify you in the status bar.

Responsive design

Responsive design means that your website automatically adapts graphically to the device on which it appears. Thus, it will be user-friendly on both large monitors and mobile phones. Not only search engines will take into account this ability, but your customers will also appreciate it. Redesigning existing non-responsive pages to responsive design is not easy and entrust it to an experienced programmer. It will often be easier to create a brand new site.

Copywriting and uniqueness of texts

Copywriting is one of the most important part of SEO techniques. Properly written text must be not only understandable to you, but also to search engines. It must contain keywords in the right proportions, correctly labeled headings H1, H2. And what the search engines will certainly evaluate as the most positive, will be the uniqueness of the texts. Do not copy, do not copy. Search engines recognize this and give your site a worse Quality Score. Also, change the content of your pages frequently, they should be updated as often as possible. A site where only static, historical information is listed will not ensure search engine interest.

Linkbuilding

The more links to your site, the better your search engine will be. However, it is not a link as a link. If your site is linked to a quality site, such as being mentioned by a nationwide news server, this will be much better considered. Conversely, you can't help too much by exchanging links with your friends with your friends 1: 1. Linkbuilding is a bit of a science, and you can focus on it only when you know what you're doing. You can also recommend internal linking across your site, between different pages. You can use labels to link thematically related articles.

Short URLs

Ideal URLs are short and user-friendly. Use keywords related to page content directly in your addresses. This will help the search engines understand the main content and mission of the page, thus correctly indexing it and better positioning among other websites.

Access for robots

In order for Googlebot to crawl your site at all, you must allow it. You can do this with a simple robots line, which you can find in the main directory of your site or directly on every public page on your site. It's easy to set up this with HTML - just use the content = all, follow command. If, for some reason, you don't want robots to crawl your site, you can disable it.

Google snippets

Snippet is a simple Google feature, where you just put the specified HTML code on the web, which for example Google displays in the form of rating stars. Searching also helps to display information about the searched page in the right box with detailed information (page preview, company map, contact details, opening hours).

Relevant clicks

Whether you link to a different part of the page or another site in the text, the link should be brief, graphically highlighted, and above all, what will be found on the linked page. So do not use links in the form of "click here", which is absolutely wrong.

Pictures

Help search engines find out what the image you have on the web is actually. For this information there is an HTML tag "alt", in which you can briefly describe each image. Just describe what the image contains. Use matching keywords in your image description. Most content management systems include this option, it is up to you to look at the image descriptions. In addition, if for some reason the image is not displayed to the visitor, the "alt" text is displayed next to the missing image and the reader has at least this basic idea of ??what is missing on the page.